I'm going to muddy the waters a bit and tell you that you might (gasp!) need more than one artist statement. Before you panic with the thought of writing even more about your work, let me assure you that it's often easier to break down what you have to say into separate statements than it is to try to fit everything in one document. After reading a share of artist statements that is more than fair, I have found that the weakest statements are those that try to cover many different works that have little in common. There are two remedies for this.
Know This . . .
Think About This . . .
In trying to say too much, does your artist statement end up saying nothing? Could it easily apply to another artist's work?
Do This . . .Shake things up by adding another statement. When you have a new body of work, old words rarely will do. It's time to find new words to go along with the new work.
Copyright 2007 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.